Platform and Products
Tooncast™ reACTOR™ drives the real-time animation experience. reACTOR enables
brand fans to become creators of engaging, high-quality animations called “Tooncasts." It can be delivered as
a SaaS solution that provides a low cost, high quality vehicle for media creation and for media companies
sharing content through Social Networks. NetToons founders have been developing real-time animation technology
for over ten years and have spent the last three years perfecting reACTOR’s cloud-based social distribution features.
The platform, with interfaces authored in both Flash and Flex, is one of the highest performance enterprise solutions on the market employing this combination. Behind the scenes, the platform is powered by "industrial strength" multi-tier architecture with cloud-based application delivery.

Tooncast reACTOR Benefits
- Delivers pro-quality user edited content
- Reduces development cost
- Creates multiple monetization points
- Provides total brand control
- Engages fans both online and off
- Builds brand loyalty
- Results in better marketing ROI
- Stimulates fan interaction
- Creates advertising channels
- Reaches across channels
- Drives organic marketing
Tooncast reACTOR is comprised of the following key components:
- Tooncast reSOURCE™ - Media Production/User Experience Definition and Analytics
- Tooncast reCREATE™ - Editor/Publisher
- Tooncast rePLAY™ - Tooncast Viewer/Social Network Embedded Application
- Tooncast reCAP™ - Usage/Analytics
- Tooncast reMIX™ - Editor/Publisher
- Tooncast reVERB™ - Integrated Application Platform
Tooncast reSOURCE
reSOURCE is a production tool used by customers to stage and manage the creation environment for Tooncasts. It includes a Digital Asset Management (DAM) mechanism for use during the production and deployment phases, but can also integrate into other DAM solutions. In addition to providing deep analytics about the use of your reCREATE and rePLAY components, reSOURCE manages all other statistical information about the deployment of a Tooncast Syndication. This includes web analytics, social media measurement, advertising and seasonal campaigns, in-line advertising props and revenue reporting.
Tooncast reCREATE
reCREATE is the end-user Tooncast creation environment, including the online editor for creating, reviewing, sharing and publishing Tooncasts. The user experience of reCREATE is based on proven, engaging software with over 1 million units in distribution. The reCREATE interface can be themed by the customer with tools inside reSOURCE. This feature allows for a truly unique user experience for each Tooncast Syndication. reCREATE has a scalable multi-lingual architecture which incorporates a proprietary user interface to provide an engaging experience for any age user; from children as young as 7 to adults.
Tooncast rePLAY
rePLAY is the embeddable Tooncast player with built-in social features. rePLAY supports a play-anywhere-model for delivery online, via mobile platforms, iTV, IPTV or other Internet addressable edge devices. Tooncasts can be accessed through one channel, meta-channel and filtered topology (social, topical, ranked, branded). An encapsulated application, rePLAY can be deployed anywhere and still offer the asset security needed to protect copyrights. This means it can be placed safely on sites such as Facebook, MySpace and other Social Networks.
Tooncast reCAP
reCAP manages all statistical information about the deployment of a Tooncast Syndication. This includes web analytics, social media measurement, advertising and seasonal campaigns, in-line advertising props and revenue reporting.
Tooncast reMIX
reMIX is the social media network framework that enables more sophisticated deployment of the reCREATE and rePLAY components in your own website environment.
Tooncast reVERB
reVERB is the company's integrated application platform. The first application from the platform is a casual music game. It is based on the reCREATE real-time animation engine and lets fans of any genre interact with their favorite music. It engages users in making personalized music videos and sharing with friends through email, on Facebook, or in real time via smart phones. The reVERB experience is the foundation of the NetToons interactive 3-Screen interactive content solution.
The NetToons 3-Screen Platform
The NetToons 3-Screen Platform delivers applications and experiences that are equally compatible
and interactive by smart phone, PC and HDTV. We deliver these experiences with multiple points of
monetization. Our 3-Screen platform and application integration is the perfect marriage of content
and technology allowing NetToons to leverage our unique skill set with select partners to design,
build and operate proprietary 3-Screen networks globally. Far beyond a "TV Everywhere" approach, the
NetToons 3-Screen model features true 3-Screen interactivity in a hardware and content vendor-independent platform.